Choosing the best aftermarket excavator attachments wholesaler
Why Choose TRUE Attachments?
TRUE Attachments designs and manufactures high-quality aftermarket excavator accessories, including buckets, quick couplers, and thumbs, which are distributed through wholesale partnerships with heavy-equipment dealerships and rental companies in the U.S. Our corporate office and distribution center are located in Springfield, Missouri.
Designed By Dealers,
For Dealers
We understand how heavy equipment dealers and rental fleets make money, and we design our business around your success. Led by industry expert Kelly Russell, TRUE Attachments helps dealerships in the United States earn more sales with higher profits.
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Finding the right attachment wholesaler
The key to higher dealer profits
As you know, the profit margin on a new excavator is quite small, so dealerships have very little room to negotiate with potential customers who are shopping based on price. However, machine sales are typically bundled with an accessory package that includes several attachments (buckets, thumbs, rippers, etc.). Finding the right attachment wholesaler can greatly affect your dealership’s ability to craft a competitive yet profitable sales offer.
That’s why we designed a great wholesale pricing model that gives you more room to compete while offering superior quality.
But it’s not all about price
Most of your customers also care about quality. They’ve been burned by cheap gear that fails, jeopardizing their deadlines. They want equipment that will last, enabling them to complete projects on time and within budget. Our attachments are designed to outperform both OEM and aftermarket competitors. And we back up our products with a great warranty.
Built tougher for today’s fleets
Modern excavators are dramatically more powerful than machines from 20 years ago, so we build our attachments significantly stronger.
We include lots of special details that help our attachments survive harsh environments and heavy workloads. Many of our extra reinforcements come standard, even on the base model!
Some of these features you can see, like side wear strips, ear gussets, and floor gussets. Other details are harder to notice. For example, many of our products feature AR400 steel and extra-rigid top boxes with reinforced stress points.
Dealers are reporting that our attachments are outlasting other brands. One customer has been putting our bucket through extreme abuse for over a year – conditions that would normally void any warranty. It’s still going strong while competitor buckets failed months ago.
No Surprise Costs, No Lost Deals
We don’t nickel and dime you or your customers.
- Pins are always included with your TRUE Attachments order.
- We can package attachments in matching sets, so everything is guaranteed to fit and work together.
- We keep our most popular models in stock, so your products can ship quickly.
Complete attachment packages and fast delivery help you win more sales and develop loyal customer relationships.
Backed by great warranties and customer service
TRUE offers a one-year warranty on all products from the date of shipment to the dealer. All products are guaranteed against failure due to defective design, materials, or workmanship for one year.
If a failure occurs during the warranty period, TRUE will make every effort to get you working again and your claim resolved within the shortest possible time.
Partner with an aftermarket attachment supplier who understands your business
Our founder, Kelly Russell, spent 20+ years in the heavy equipment and attachments industry – both as the manager of a multi-state rental fleet with a large sales team and as the owner of an equipment dealership.
He designed TRUE Attachments to deliver better quality, service, and pricing than the competition.
“I saw a need in our industry for a supplier of high-quality attachments – based in the central U.S. – offering wholesale products at a price that would give a dealer the slight edge they need to win more deals and increase the average margin per deal,” he explained.
Russell launched the company with a team comprised of loyal family members. We opened our headquarters and distribution center in southwest Missouri. The company distributes its products to dealerships throughout the U.S. The attachments are designed to perform well in a variety of industries, including timber, quarry and mining, oil and gas, as well as construction and excavation.
Meet real experts
When you call TRUE Attachments, real people answer the phone (no AI chatbots). You get to directly speak with the experts involved in the design, manufacturing, and delivery of these fine products.
The bottom line: We make it easy to do business with us, so you can focus on serving your customers and growing your profits.