Helping heavy-equipment dealers reimagine aftermarket excavator attachment sales.
Designed For Dealers
Finding the right attachment wholesaler is key to excavator dealer success.
In the post-pandemic economy, earth-moving equipment dealers struggle with tight competition and shrinking profit margins. Led by industry expert Kelly Russell, TRUE Attachments helps excavator dealerships in the United States close more deals with higher profits. We design, manufacture, and distribute high-quality aftermarket excavator attachments.
So many choices
The right attachment, designed specifically for your machines.
TRUE Attachments’ current excavator attachment offerings: Buckets, Rippers, Quick Couplers, Rakes, Thumbs, and Grapples.
TRUE Attachments products to fit these popular brands:
Our Product Line
Why us?
Partner with an aftermarket attachment supplier who cares about your business.
Kelly Russell designed TRUE Attachments to deliver better quality, service, and pricing than its competitors – most of whom are located near the East and West coasts.
“I saw a need in our industry for a supplier of high-quality attachments – based in the central U.S. – offering wholesale products at a price that would give a dealer the slight edge they need to win more deals and increase the average margin per deal,” he explained.
Russell launched the company with a team comprised of loyal family members and opened a warehouse in southwest Missouri. The company distributes its products to dealerships throughout the U.S. The attachments are designed to perform well in a variety of industries, including timber, quarry and mining, oil and gas, as well as construction and excavation.
New brand, same premium quality
Name change announced.
The company began as HB Attachments – with a honey badger as the mascot. But in September of 2024, the team released a rebranding package that included the new TRUE Attachments brand name, logo design, domain name, and upcoming website launch.
HB Attachments Inc. remains the legal entity, doing business as (DBA) TRUE Attachments.
As seen in SBJ, Springfield Daily Citizen, Equipment World, and Construction Equipment Guide.
Let’s Talk
Want to learn more about becoming an attachments wholesale buyer? Contact Us Today.
TRUE Attachments
Office and warehouse address:
3045 E Chestnut Expressway, Suite K
Springfield, MO 65802
United States of America
Office phone number:
(417) 522-6091
Contact form
© HB Attachments Inc. Website design by Henderson Media LLC.